- Brand Assessment
- Ideation and Strategy Development
- Segmentation
- Program Development and Execution
- Communications
- Creative Services
- Media Outreach
Brand Assessment
- Provide a thorough assessment and brand diagnosis of a company, including its marketing strategy, to identify opportunities and/or potential risks related to reaching the disability community.
- Conduct focus groups to gain an understanding of the disability community’s perception of the brand and/or product or service.
- Provide recommendations for making a company’s or agencies brand dynamic and relevant to the disability community.
Ideation and Strategy Development
- Develop comprehensive, revenue generation initiatives that seamlessly integrate into an organization’s overall brand messaging while specifically targeting the disability community.
- Develop a blueprint that identifies goals, expected outcomes, a timeline and steps required for successful implementation and execution.
Segmentation
- Provide direction and guidance in determining a segmentation strategy based on the demographic and psychographic sub-segments of the disability marketplace.
- Provide direction and guidance on the variety of disease/disability specific segments of the population.
Program Development and Execution
- Develop turn-key initiatives and events for all industries.
- Develop partnerships and strategic alliances with national non-profit organizations, government agencies and other businesses that serve the special needs community.
Communications
- Deliver sensitivity, etiquette and awareness training around appropriate communications and dealings for all customer facing (in-person, phone, web) professionals and their managers.
- Develop communication collateral that encourages people with disabilities and their families to positively experience an organization’s brand.
- Provide direction on the appropriate positioning and look and feel of existing communications materials.
- Offer editorial capabilities of existing or newly developed collateral.
- Deliver relationship-based targeted market outreach to all disability segments.
Creative Services
- Develop copy and ad-design for print ads, manuals, brochures and web sites that provide the “hook” while speaking directly to the needs of consumers who either have a disability or have a child or other dependent with special needs.
- Provide creative direction, script editing and talent recommendations for television commercials, radio spots, etc.
Media Outreach
- Plan all aspects of media placement.
- Provide both mainstream media and disability focused press with story ideas and “news-worthy” press releases that focus on disability related issues and/or events including client driven initiatives.
