1. Special Needs Marketing

Springboard creates, manages and executes programs to meet the marketing and sales goals of clients interested in marketing to both adults with disabilities and parents and other caretakers who have children and other dependents with special needs for the purpose of enhancing revenue generation.  Our extraordinary insight, personal and professional experience with the special needs community allows for success at every level.

 

 

1. Branding/Sub-Branding

   Springboard builds brand awareness through effective target marketing.  Marketing practices include traditional, event and on-line initiatives, media planning and alignment with special need’s organizations and influencers.

    

2. Strategic Alliance Building

   Springboard has an enormous association with non-profit organizations, government agencies and businesses across America with similar visions that breed fun and exciting partnerships that result in successful outcomes.

    

3. Customized Communications

   Springboard recognizes the value of effective communications in achieving goals.  Exceptional content, exciting graphics and creative development and positioning coupled with editorial capabilities allow for a wide range of innovative messaging in print and on line.

    

4. Advisory Council Development

   Springboard develops advisory councils by dipping into a mix of experienced professionals and lay consumers for the purpose of providing feedback and guidance and maximizing business opportunities among the members.

    

5. Sensitivity/ Sales Training

   Springboard holds the key to the importance of sensitivity in approaching the special needs community.  Springboard also provides extensive training to both internal and external sales reps and managers for the purpose of increasing sales to individuals with disabilities and their families.

    

6. Public Relations

   Springboard knows what grabs the attention of the media and the interest of consumers, particularly in creating awareness and excitement about a brand.  Springboard is well aware of what constitutes news-worthy material and provides expertise on how to create a dynamic PR campaign.

    

7. Advertising

   Springboard not only has the experience and talent to get your advertising seen by the right audience at the right time, we know how to distinguish buying triggers, language and visuals and craft messages that will get the special needs community to respond.

    

 

2. HR and Work-Life Initiatives for a Diverse Population

Springboard develops HR, diversity and work-life initiatives that support the unusually complicated and extremely stressful lives of employees who have dependents with special needs or are themselves disabled.  Full integration with other developing or existing work-life initiative and employee assistance plans is always a priority.

 

 

1. Recruiting and Training

Springboard understands the importance of recruiting the right individuals and providing them, their peers and managers with appropriate training and on-boarding therefore, we provide guidance on how and where to best recruit individuals with disabilities and deliver best practices on sensitivity, communication, accommodation and retention.

 

2. Employee Benefits and Benefit Guidance

Springboard provides both employee and employer guidance on health insurance problem solving with regard to the group plan in order to reduce/eliminate the inordinate amount of time and resources typically spent on mediating and resolving conflicts which is so common for those with disabilities. Springboard also provides assistance with benefit disclosures that protect the company against liability. When an EAP is involved, Springboard will coordinate with the provider to ensure appropriate and timely delivery of highly specialized information.

 

3. Resources and Referrals

Springboard creates and delivers specialized information and communication by developing intranet sites or sections on existing sites in order to provide much needed 24/7, self-serve information on a variety of topics such as important terms to know, government benefits, legal, financial and educational issues, support groups, advocacy agencies, etc. We also create topical employee newsletters and lunch and learn programs which can include information about work-life balance, navigating the special education system and more.

4. Work-Life and Support

Springboard believes strongly in creating a supportive, collaborative community for employees who have special needs situations and therefore develops strategic alliances on both a local and national level with special needs non-profit organizations. We also create and host employee networking groups, produce a variety of on-site events including but not limited to coordination with open enrollment and National Disability Awareness Month. For firms that tend to relocate employees, Springboard offers employee relocation support as it relates to services and guidance for special needs.

 

3. Public Speaking

Motivation coupled with factual information can easily teach but only when it is coupled with inspiration can it spark the heart to unleash its dreams.  Only coupled with inspiration can it cause major change and transformation. This is what Nadine Vogel causes to happen in individuals, organizations and businesses with her powerful presentations.

 

4. Spring From Within

Spring from within is an opt in database of adults and teens who have a disability, parents, grandparents and other caregivers who have a child or other dependent with special needs as well as diversity, work-life and benefits professionals and those folks whose professions are to serve and support the special needs community.